About Us

“Aging, quite simply, is a loss of information.”

David A. Sinclair, PhD - Lifespan: Why We Age—and Why We Don't Have To

We’re a 100% Kiwi-owned company, and our product is mixed and packed in NZ from local and imported ingredients.  

Our doses mimic what the leading anti-ageing doctors take.  For example, our daily dose includes 1g of NMN.  These experts take a minimum of 1g daily:

Dr Andrew Huberman - Stanford neuroscientist - 1-2g

Dr David Sinclair - Genetics Professor at Harvard Medical School - 1g

We never intended to lead on price - we focused on the proper doses.  However, having done some competitive research, it’s fair to say some similarly priced competitors have much lower doses.  Compare for yourself

Lifespan, By David Sinclair, PHD

Most of Imagine's nutrients can be obtained from everyday foods. However, for most of them, you would need to consume excessively to achieve the required dosage. For instance, David Sinclair takes 1g of NMN daily. If you were to obtain this amount by eating avocados, one of the highest sources of NMN, you would have to eat hundreds daily! Or Resveratrol, 1g is equivalent to 200 bottles of red wine!

As we age, our bodies become less efficient at repairing themselves and producing the essential proteins etc. necessary to stay young. So we slowly die. Our supplement mix combined with exercise, a little fasting, eating healthy, and hot and cold immersion could delay or even reverse the ageing process. You'll likely worry less about the pain in your tummy, the lump on your arm, the pain in your ear etc. You should start to feel young, vibrant and ready to live!